Kids Stuff Crazy Soap has been helping parents turn bath time from a battleground to a playground for over 20 years.

Here at Kids Stuff, we believe that bath time shouldn't be a chore. So we developed a range of products that are interactive and fun, to help stimulate children’s senses and creativity, injecting excitement into bath time for kids and grown-ups.

Kids Stuff products are developed by mums (and dads), so we understand that whilst children want to have fun and play, grown-ups want to ensure kids are clean, and that our products are kind to their young skin. Kids Stuff products are made in the UK using mild ingredients that are safe for use.

Cruelty Free

For more information about Cruelty-Free International,Leaping Bunny and Leaping Bunny criteria, please visit

Kids Stuff believes that beauty products should be cruelty-free. We are proud to be Leaping Bunny approved.

All of our own brand cosmetic and personal care products are approved under the Cruelty-Free Leaping Bunny programme, the internationally recognisable gold standard for cruelty-free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our Supplier monitoring system is also independently audited.