Kids Stuff believes that beauty products should be cruelty-free. We are proud to be Leaping Bunny approved.
All of our own brand cosmetic and personal care products are approved under the Cruelty-Free Leaping Bunny programme, the internationally recognisable gold standard for cruelty-free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our Supplier monitoring system is also independently audited.