About Us

Kids Stuff has been helping parents turn bathtime from a battleground to a playground for over 20 years.

As a family company & parents ourselves, we’ve experienced bathtime battlegrounds first-hand and so we set out to create a range of products that made washing fun for children & parents alike. 

All dermatologically tested, gentle on skin. 

Cruelty-Free

Kids Stuff believes that beauty products should be cruelty-free. We are proud to be Leaping Bunny approved. 

All of our own brand cosmetic and personal care products are approved under the Cruelty-Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty-free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty-Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org.


Our Crazy Products:

Kids Stuff Crazy Foaming Soaps help making washing fun. Available in 4 colours; White, Pink, Blue and Purple.

Add some magic to bath time and watch little faces light-up in wonder and awe with Kids Stuff Crazy Soap Colour Changing Bubble Bath. Pour into warm water and swish to watch the liquid change colour as it is mixed with the water.