Cruelty Free

For more information about Cruelty-Free International,Leaping Bunny and Leaping Bunny criteria, please visit

Kids Stuff believes that beauty products should be cruelty-free. We are proud to be Leaping Bunny approved.

All of our own brand cosmetic and personal care products are approved under the Cruelty-Free Leaping Bunny programme, the internationally recognisable gold standard for cruelty-free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our Supplier monitoring system is also independently audited.